MLC1948 - For the Elegant Adventurer
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MLC1948 Digital Marketing Strategy

MLC1948 – A Story about Setting Challenges and Achieving Results

MLC1948 creates fashion accessories "for the elegant adventurer". The brand was created in Switzerland in 2018 by Maura Cordis to bring to market small...
emotions leadership success

How your state of mind affects your productivity

Before starting her own training business Anna Gross spent a decade as a tax adviser and business development consultant for Fortune 500 companies and...
Content Marketing Explained

What Do Red Bull, Michelin, and Guinness Have in Common?

One sells energy drinks, the other sells tires, and the last one sells beer. They can't seem to have too much in common, or do...
Number of websites in the world June 2018

Running a Business in a Busy, Noisy Online World

As of June 2018, there are more than 1.5 billion websites in the world. A billion. As in 1 followed by 9 zeros. This is not...
Structured Sales Process

Why Selling Has a Bad Reputation and What to Do about It

Let's be honest: selling has a bad reputation. Especially when it's not done right. We have interviewed a sales expert to understand why the majority...