What Is Design Thinking?When you hear "design thinking" and you don’t know what it is, you’re probably thinking to yourself:
I do understand the words, but I don’t understand the phrase.Let’s go step by step, and start with the definition of each of the words to get to the definition of design thinking. Design means to create, fashion, execute, or construct according to plan; to conceive and plan out in the mind. Thinking is the action of using one's mind to produce thoughts, opinion, judgment. And putting it all together, it gives: Design Thinking is a method for practical, creative, and innovative resolution of problems.
“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.”
– Dr. Prabhjot Singh, Director of Systems Design at the Earth InstituteThe term design thinking was first used in 1965 by L. Bruce Archer in his book "Systematic Method for Designers". The concept evolved and in the 1980s and 1990s the term design thinking was made famous by the not less famous Stanford DSchool where Rolf Faste taught “design thinking as a method of creative action". His colleague at Stanford DSchool, David M. Kelley, developed the concept even further when he founded IDEO. The declared mission of IDEO is to create positive impact through design. It uses the design thinking methodology to design products, services, environments, and digital experiences.
“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.
– David Kelley, Founder of IDEO